Top 5 Fashion Games on iOS in Europe: Q1 2025 Performance

In the first quarter of 2025, the iOS platform in Europe saw intriguing trends in the fashion games category. Here’s a closer look at the top five apps based on their performance metrics.

Project Makeover from Magic Tavern, Inc. maintained a strong presence with weekly revenue starting at approximately $335K and gradually decreasing to around $267K by the end of March. Downloads saw a downward trend, starting at 65.6K and dropping to 19.4K. Active users followed a similar pattern, beginning at 679K and falling to 442K.

SuitU: Fashion Avatar Dress UP by Libii HK Limited experienced fluctuations in weekly revenue, beginning at $28.3K and peaking at $49.7K before settling around $31.4K. Downloads decreased from 13.4K to 5.7K, while active users showed minor fluctuations, ending the quarter at approximately 69.2K.

Covet Fashion: Dress Up Game from Crowdstar LLC saw a notable peak in revenue, reaching $61.5K in February, before stabilizing around $35.6K. Downloads consistently declined from 6.8K to 2.2K. Active users decreased from 56.9K to 48.7K across the quarter.

Glow Fashion Idol by Crazy Labs showed a positive trend in revenue early on, peaking at $36.1K, then tapering off to $13.3K. The app saw a peak in downloads at 68.7K but ended the quarter at 21K. Active users peaked at 97.5K but decreased to 61.3K by the end of March.

Pocket Styler: Fashion Stars from Nordcurrent UAB had a stable revenue trend, with figures hovering around $26K. Downloads began at 14.7K, declining to 5.3K. Active users started at 26.7K, dropping to 14.2K.

These insights, sourced from Sensor Tower, provide a snapshot of the competitive landscape in the fashion gaming sector on iOS in Europe during the first quarter of 2025. For more detailed analytics, further information is available through Sensor Tower.